The politics of interactivity

reboot_logoI’m currently convening a number of sessions at a Nesta conference on the 6th July called ‘Reboot Britain’, running a strand called ‘PICamp’ – Political Innovation Camp.

I’m looking for local government communications staff that have had any experience or thoughts about the changing relationships with the local media – and particularly issues around the politics of this.

I don’t mean the left/right/Lib/Lab/Con politics, I mean questions like….

  • the politics of neutrality and incumbency – if local government communications staff aren’t going through the filter of professional journalists, will this cause problems from a democratic point of view?
  • are local on-line communities – often very effective ways of communicating – suitable mediums to use to interact with people? Are such groups an effective substitute for traditional communications through the local press? Are they, perhaps, simply havens for unrepresentative sub-groups of local society?
  • is there a way for councils to use social media to improve the quality of local democracy – or is it a minefield that is best avoided? And would an unwillingness to engage create a vacuum of any kind?
  • how far are the local government rules on political communications being applied in an inflexible way? Does the uncertainly around this result in local government – particularly councillors – being unusually inactive in this space? And how can local authorities provide a leadership role in on-line communications without becoming de facto political press-officers?
  • the politics of decentralisation: The changing relationship between local government and the mass media may provide scope for councils to change the way they communicate and reassert the primacy of local government in addressing local problems. Is there a political opportunity to promote the ‘decentralisation’ that all of the political parties claim to want?
  • getting the obstacles out of the way. How can we remove the barriers that stop institutions from interacting?

These sessions have already attracted some great participants – the interest has gone well beyond my expectations with some real innovators putting their hands up to participate as well as a smattering of interest from prominent local and national politicians as well as mainstream-media journalists.

The schedule is still being finalised at the moment, but I’d be really interested in hearing from anyone with practical experience, or with considered views on any of these subjects – particularly from councillors or people working in local government communications / democratic services / electoral services?

If you have any ideas for sessions at this strand of Reboot Britain, please visit the PICamp site, register and let’s hear them?

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